PRODUCT DESIGN
TractionNext Marketing Platform
UX improvements
UI improvements
User research
Define user needs
Art Direction
Illustration
Released in 2018
What is TractionNext?
TractionNext combines the enterprise email marketing, campaigns, contacts and communications, competitions into one easy-to-use platform.
Improve the global user experience was the main goal of this project. During it, we were focusing on those 4 points: Simplify, Improve, Consistency, Be Logical.
The old theme has been bought on a marketplace, the user experience and brand identity were not reflecting the qualities of the product. Our job was to create a new interface who could fit to the user needs and our brand identity.
Illustrations & Visual Design
The following illustrations have been created for themes we provide to our users in purpose to be reused into emails, forms or even competitions.
Simon Benoist